Better Place - Changing the way we drive

The infrastructure proposed by Better Place has created a huge shift in social norms and, more importantly, had substantial geopolitical implications.
Better Place - Changing the way we drive
Hill+Knowlton Strategies was retained by Shai Agassi, former member of the Executive Board of SAP AG, to launch his new venture, Better Place, an infrastructure solution for electric vehicles.
The launch of Better Place was much more than a company launch; it was the introduction to a disruptive concept that would not only accelerate the electric vehicle debate, but change the way we live. The infrastructure proposed by Better Place has created a huge shift in social norms and, more importantly, had substantial geopolitical implications. Hill+Knowlton Strategies continues to build on its communication successes around the globe.