14 February 2017
In recent years, New York vlogger (short for video blogger) Casey Neistat has emerged as a global YouTube celebrity. His highly creative and risk-taking videos have generated a very respectable follower base of 6.5 million subscribers. In 2016, his account was one of YouTube’s fastest growing. Neistat makes a living through his daily videos and paid partnerships with some of the world’s richest brands such as Nike, Samsung or Mercedes. So, how did the Blue Point Brewery*, a small Long Island (NY) company with less than 40 employees, managed to get him on board as well? And – most importantly – what can organisations learn from this?