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28 January 2016

If Creativity Is About Discomfort, How Do You Make Clients Want To Be Uncomfortable?

If Creativity Is About Discomfort, How Do You Make Clients Want To Be Uncomfortable?
Why do we find creativity – in any of its forms – such a challenge? Is it for the simple reason that we shy away from discomfort? Creativity challenges us – and our clients – to think differently, to act differently, to take chances, to questions that may not have clear answers. To take risks. It’s uncomfortable. It’s spicy food or a blind date. It’s jumping out of a plane or speaking in public.  And if that’s difficult for us, how do we convince our clients to embrace discomfort? Brendan Hodgson offer ideas and insights on embracing creative “discomfort”.
 
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Related contacts :

Brendan Hodgson
Executive Strategy Director and Head of Digital Practice

email: brendan.hodgson@hkstrategies.com