Demand for connected consumer technology has never been higher: consumers want more, more reliable and above all wearable and connected devices. While operating in an increasingly complex global environment (think higher costs, greater competition and more regulation), manufacturers have to keep up with a growing trend towards super devices that seamlessly integrate bundles of hardware, services, software and peripheral hardware. With various players courting the consumer, how can a brand differentiate itself in the media?
At Hill+Knowlton Strategies, we know how to make sense of this complex environment. Our consumer technology team includes several technology PR veterans and former in-house communications professionals from the world’s leading tech brands. We routinely take on the toughest communications challenges in the sector and understand that communications is not about what you say. It is about what other people understand – about your products, your brands and your entire company. Therefore, we pride ourselves on an integrated approach of public affairs and public relations.
We have successfully run highly creative consumer launch campaigns of new devices or services. We have helped build reputations at Belgian as well as European or global level. We naturally balance traditional and digital communications channels and train spokespeople to build an effective relationship with media in their market.
Last but not least, at H+K we know that no two problems are the same. Therefore, teams are tailored to the client’s needs by carefully listening to them and using our creativity to address their issues.