Food and Consumer
Whether you’re a food company trying to secure approval of a health claim or a consumer products manufacturer trying to promote your sustainable development initiatives to EU institutions, we have the experts to help.
Food and consumer goods are everywhere in our daily lives, but few people understand the stringent regulatory mechanisms that influence these products as they make their way to the EU market.
At H+K Belgium our team of experts makes it their business to understand the EU’s food and consumer governing structures inside and out. We’re connected to the network of decision makers and influencers who make the rules that determine which foods and consumer products come to market and under which circumstances. More importantly, we know how to leverage that network on our clients’ behalf.
Our experts also work across all of the following areas:
- EU / national / international food policy
- Food labelling and information
- Food marketing, nutrition and obesity
- Public health
- Consumer protection
- Food safety
- CAP reform and agriculture
- Crop protection
- Commodities and trade
- Corporate Social Responsibility (CSR)
- Gender equality
- Health and Safety
Our food and drink team has the experience and specialist knowledge to navigate the vast and varied food and drink landscape.
With our food and nutritional campaigns we have the skills and experience to negotiate through ever-changing political legislation and the growing concerns over obesity. Influencer contact programmes are at the heart of everything we do for our clients, delivering shifts in public perceptions through academics, nutritionists, Governmental health bodies and pressure groups alike.
Finally, our repertoire spans big impact, highly creative consumer launch campaigns as well as brand amplification campaigns using both traditional and digital communications.
- Campaign planning
- Crisis & issues management
- Digital communications
- Media relations
- Major product launches
- Reputation management
- Stakeholder engagement
- Media and presentation training