We provide targeted advice and services on a variety of sports issues from a public affairs and PR perspective, as well as in Olympic sponsorship and sports marketing.
The public affairs angle of sports has become increasingly important since the entry into force of the Lisbon Treaty. Key issues on the agenda of the European Commission, the Parliament and Member States include the integrity of sports, the selling and buying of rights, cross border distribution of premium content such as sports, the health benefits of physical activity and grassroots sport, along with doping, player agents, sports governance, financing issues and online gambling. The Commission has recently proposed a €238m budget for sport projects for the period 2014 – 2020, further elevating the position of sport on the EU policy agenda.

Hill+Knowlton Strategies Public Affairs has worked with clients on strategy development and providing advice and guidance during legislative procedures in sports, assisting in coalition building, along with monitoring and mapping of both key policy and funding instruments, covering the entire sports spectrum.

Hill+Knowlton Strategies has also worked on communications strategies for some of the world’s largest companies, to highlight the work they do in promoting sport (in particular grass roots sport), through both digital and traditional platforms.

The Brussels Public Relations team runs successful campaigns requiring a combination of market and consumer insights, great connections to sports media and a working knowledge about everything from football jerseys to Olympic track stars. Our team specialises in tailoring and focusing your brand’s message so that it resonates with local, national and international audiences.

In addition to the work undertaken by the Brussels team, the Hill+Knowlton Strategies London team is a key player in Olympic sponsorship and sports marketing, working with some of the world’s biggest sports brands.

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