Greta helps a range international clients build creative and impactful policy communications and advocacy campaigns towards the EU Institutions and other stakeholders. Her clients have included Chiesi, Twitter, Mozilla, FIFA, Cefic, Umicore, the European Tyre and Rubber Manufacturers’ Association and Johnson & Johnson. Using an integrated communications approach to influence political decision makers and target specific policy and regulatory challenges, Greta works across sustainability, digital, trade, diversity, public health and mobility topics. She has led several multi-market, issue-based campaigns where she combined her expertise in the regulatory and political process with message development, content + publishing strategy, digital campaigning, coalition-building and media relations.
Before joining H+K Greta was part of the Forensic Integrity Services team at EY Vienna, worked in communications and events at the Institute of Economic Affairs think tank in London and on multimedia political campaigns at Joe Trippi & Associates in Washington DC.
Greta holds an MSc in Comparative Politics (Political Institutions) from the London School of Economics and Political Science and a BA in Political Science from Davidson College. A bilingual English and German speaker, she grew up in Germany and Belgium and has studied and worked in Austria, India, the UK and US. She is a member of H+K’s Global Diversity, Equity + Inclusion Council and WPP Belgium’s DE+I Board. Outside of work, you can find her searching for the next best book, brewery or beach.