JA Europe, an international provider of educational programmes, partnered with a wide number of market leaders in innovation such as Microsoft, HP, Accenture and Hyundai, to design and implement educational programmes to equip young Europeans with STEM, business and entrepreneurial skills. To raise awareness about this initiative, they wanted to ensure regular coverage of their activities in the EU and international media.
Our team actively collaborated with the company by tailoring media plans for each project, identifying outreach opportunities pitching selected journalists and bloggers covering social innovation, entrepreneurship and education at these levels –national Belgian media, EU affairs media and media with a global reach.
As a result, a sustained level of coverage has been achieved, including The International New York Times, The Guardian Careers, New Europe and a selection of Belgian mainstream media.