Communicating in a crisis situation has become extremely complex, if not tricky. Speed seems to be the main KPI for journalists pushing out their take on what’s going on. Social media makes every single individual a potential reporter. Within minutes a crisis situation may well be the most trending topic for the day, and the next.
So, how do communicators deal with this complexity? How do they engage with their audiences in stressful situations? How do they keep track of facts and rebut inaccuracies at a time when scientific arguments have lost credibility?
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Authored by: Corneel Maes
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