This morning, I received a phone call from a very frustrated client. “The government just proposed a very disappointing piece of regulation that threatens one of our key products. We were convinced that we had done all the right things to prevent this from happening. When a public consultation on the matter was opened months ago, we put our best scientists on it. They produced massive data and scientific arguments to underpin our position. We submitted hundreds of pages of evidence, pulled together at great cost and effort. To no avail, apparently. Is the government stupid, or what? Can you help us out of this mess with a PR campaign?”